An enlightened
approach to digital_

The Legatum Institute is a London based think tank that promotes policies that lift people from poverty to prosperity. http://prosperity.com aims to expand visitors’ views surrounding the definition of prosperity by helping them to understand the numerous variables that drives prosperity globally.

For such an important charity we wanted to build a website fit for the cause. Our team were able to completely redevelop the website, introducing an engaging and fully interactive site using the latest in data visualization tools. This included integrating a new responsive design across all elements of the site incorporating 3D mapping and geolocation to convert data and greet visitors in their local language.

With over 150,000 sessions in a month, the site has since been referenced in globally recognizable media outlets such as the FT, The Times, The Washington Post and The Huffington Post.

Kurt Geiger is an internationally recognizable high fashion brand, established in 1963, they now have over 70 stores, and over 170 concessions within department stores, including Harrods and Selfridges. Kurt Geiger’s vision was to increase additional revenue through ‘social’ purchasing. Their aim - to create a high-performance scalable architecture that would integrate advanced applications across logistics, order management, ERP and CRM integration.

Our team were able to help re-frame the ecommerce vision and scope through a modular and design driven approach to minimize downtime through agile development. We successfully added CRM with MS Dynamics and a high performance architecture for scalability. These additions significantly reduce Kurt Geiger's manual process whilst increasing their volume of sales through a new revenue stream via social buying channel. Additionally, we increased their CRM customer insights through an improved demand forecast and planning.

Our team proudly helped transform Kurt Geiger’s website into an award winning, industry recognized platform through the seamless integration of advanced shipping, order management, social shopping and video management.

An exclusive pre-owned car portal for the middle eastern region.

For Daimler we wanted a seamless content management system. Something that would make administration more efficient. We also wanted a sales platform that would give buyers a high level of flexibility to find and purchase the vehicle that is best for their needs.

Our team were able to completely reinvent their portal adding an easy to use sales force automation tool. Their previous system was transformed into a state of the art online platform giving customers greater control.Thanks to our team, customers now have the freedom to search based on a number of important variables and the ability to book test drives and make offers online.

This autonomous system led to huge improvements; within the first 3 months the site saw a huge increase in the number of test drives being booked via the system. We also re-envisioned their existing logistic system, turning it into an easy to use content management system. Adding these tools has helped decrease inventory costs and a increase throughput of cars on the dealership floor, giving the sales team the ability to spend more time with qualified prospects.

Temperley London, launched in 2006 by Alice Temperley, is a high fashion women’s wear company. With stores located in London, Los Angeles and New York - Temperley wished to create a user experience that truly reflected the distinct styles and aesthetic of these individual stores whilst providing a true omni-channel shopping experience with seamless integration of an update ecommerce functionality.

Our team were able to help redevelop a website that is truly reflective of the Temperley brand. We were able to build a fully responsive commerce system that allowed for a custom pre-ordering functionality allowing customers to order directly from the runway itself.

The redesign has led to an improved user experience and customer journey such as the news and blog section which connects customers with a personal touch. These features have in turn led to both an increase in sales of promoted products and attracting an increased customer base truly reflective of the Temperly brand.

Not Actively Looking (NAL) is the flagship product of Executive Place Ltd., - a promising startup in the Executive Search industry based in the UK. NAL offers a holistic data management platform to Executive Search Firms. Designed to offer significantly greater advantages than existing systems, NAL has an international clientele spanning Europe and North America.

With a growing market NAL needed to scale up significantly to maintain its technological edge over competitors and be responsive to client requests and feedback. Luminescent stepped in with a cross-functional offshore development team. Highly skilled and readily available resources allowed NAL to scale up efficiently, whilst maintaining high standards of quality.

Luminescent support this leading, international, SAP Commerce partner by providing a development team that compliments the in-house Technical Architects and Project Leads. We started with a bespoke recruitment and head-hunting initiative targeting certified SAP Commerce developers based in India. These developers were then seamlessly integrated into the client’s in-house product management team through daily collaboration and periodic onsite visits.

Reduction of staffing costs up to 70% were achieved through this model. Staff turnovers were notably reduced. A team of handpicked, certified developers from leading international commerce companies ensured a significant value addition for the client in terms of skills, experience and quality.

As one of the top premier league football clubs, this club has a global fan following. There is a huge demand for sports merchandise branded with the club’s insignia. The club maintains an online shop where fans and followers can purchase sports accessories.

The online shop was originally built in Magento 1. However, with new developments in the ecommerce industry, it was necessary to migrate to the more advanced Magento 2 platform. It was also essential to offer more engaging features like product personalization to keep up with the evolving ecommerce market and stay competitive.

Luminescent stepped in with a solution that addressed these objectives efficiently while being cost effective. An international team of developers was put together in a matter of weeks with Luminescent leading the backend development. Within 4 months of sign-off, the whole system was implemented on Magento 2. Advanced extensions were created for product personalization.

A significant increase in several KPIs – including conversion rate, sales volume and average sales value – were reported in the months following the implementation.

Apta-advice is a digital brand and web platform that supports the moms in her first 1000 days of journey i.e., from conceiving to pregnancy to babies. The client had setup two separate brands to support moms and promote different products in the early child nutrition category. Over a few years, the focus of the target market was diluted with the brands essentially competing against each other. Both brands had to be promoted separately thus adding significant marketing and maintenance overhead.

For the new website, these product lines were unified under a single digital brand. A more generic content matrix was introduced to cover the entire target market. Content personalization mechanisms were developed to make the user experience more fulfilling.

After the integration, all the marketing efforts were concentrated on a single platform which increased efficiency. The brand awareness increased with the attention of the target market focused on one unified platform. On-page SEO became easier to manage and monitor.